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Saturday, December 23, 2006

Search Engine Optimization

Search engine optimization, commonly known as SEO, is the key to getting long term traffic to your site. You can't make money with your site without traffic. Search Engine Optimization is configuring your site so that it is more likely to appear first when people search your keyword in search engines. The key to SEO is having the right ratio of content to keyword ratio.

Let's say you want to be ranked #1 for the keyword "bananas." You'll first want to make sure that you include bananas in the keywords meta data. Then your site must have text content such as various recipes with bananas or various kinds of bananas. Make sure that you're not stuffing the keyword into every possible sentence of your site, as that might make your site indexed as spam. You'll want to emphasize the keyword on your page.

The most important thing in search engine optimization is back links. You need links on other sites that link to your site, with the anchor text as "bananas" for the maximum result. The general rule is that the more back links you have, the better. You'll want quality back links such as those from good directories and articles. For articles you might want to write about monkeys or something tied to bananas and then leave a link to you site in the article.

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