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Wednesday, June 2, 2010

How to successfully advertise on facebook

Facebook's advertising is very different from the typical cpa advertising giants such as google. Facebook allows much greater targeted traffic due to the fact that facebook itself is a social networking site that has all the information about every user, including age, gender, location, school, etc. The key to being successful is very precise targeting.

1. Know your target
Research exactly what audience you are looking to cater to. You should make categories such as age and gender.

2. Set your budget wisely
Start off with a small budget and see how it goes. It is important to set a budget for your ads for record keeping purposes so that you can later see what amount is best. There is always a point where adding more money to the budget will cause minimum increase in revenue. This brings me to my next point.

3. Analyze the efficiency
Make sure you closely examine how your ad is doing during the first initial stages of setting it up. This is the most crucial part because you might find that your ad isn't working and lose lots of money.

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